“SOUK” – Spotlight On Ethnic Fashion by Sheetal and Sandeep Kapoor

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SHR Lifestyles Private Limited organised “SOUK” – Spotlight On Ethnic Fashion, an evening presenting the brand new ethnic collection of “Shree The Indian Avatar” at Mapple Emerald, Rajokri.

The event saw the new vibrant, ethnic collection launch of the “Summer” 18. The main motive behind the whole concept and collection of reallocating the idea of Indian tradition and couture was to revive the Indian traditional wear. They presented their collection entitled – “Old wine in a new Bottle” – richness of Indian Printing techniques were presented in the form of modern Silhouettes like flares, dresses, gowns, and many more styles that cannot take their eyes off.

The collection represents rich Indian cuture. The collection is close to our cultural sensibilities, comfortable, stylish and perfect for Indian women. Created by Sandeep and Sheetal Kapoor this  collection truly represents the vibrant rich heritage of India. Fashionable Indian wear range without which your closet would be incomplete. Beautifully designed Indian wear for the fashionista in you.

Shree the Indian Avatar showcased its 10 New Collections.

Dabu Collection

The collection was a beautiful combination of indigo blues and manifesting act of the playful color story represents the crafts passed on from one generation to another unaffected of the ravages of time.

Jamawar Ethnic’17-18 and Jamawar Fusion’17-18

Showcasing stories through the tapestry of threads woven together to honor the cultural craft of Kashmir. The warp and the weft threads spoke louder than words themselves and make Kashmir known.

The Pathri & Bagru Print Collection’17 

Bagru showcased the equilibrium of nature. The monochromatic composition and the glorious cast of colors revived the dying art of Bagru and pathri printing.

Craft of Kutch Collection’18 

The needle and thread depicted an embroidered tale of mirrors and colors. The collection was inspired by the Kutch embroidery of Gujarat.

The Chanderi Collection’17 

The Regal Radiance of Chanderi was a collection of gowns made to celebrate womanhood. The collection personified women as the ray of light on a dark night that enchants everything with her beauty & gaze.

Dawn To Dusk – Summer Collection’18 

Representing the passage of time during the day, from dusk to noon and finally transforming into the night to capture the captivating beauty of evolution by presenting the summer collection of 2018.

The Mystic Artwork Collection ’18

Infusing artworks and surface textures creating patterns of mesmerizing beauty. The label presented their Mystic Summer Collection 2018.

Shree’s New Launch : The ultimate and the most awaited one, the new launch of Shree men’s prêt collection stated minimalism. The design detailing redefines the aura of classic Indian ethnicity.

Indian Emporium (Venture of SHR Lifestyles)

Shree “The Indian Avatar” in an association with Indian emporium has ventured into being part of the big day by creating a new canvas that the customers can themselves paint on, they were personally consulted for choosing the fabric, silhouettes, embroidery detailing etc delivering worldwide with many customers at affordable prices, highlighting the rich Indian culture and exquisite craftsmanship. They presented the beautiful amalgamation of ideas of the customers with the guidance of the designers to produce an extraordinary product.

The Grand Finale: Svarna – The Festive Collection

Svarna was inspired from the blocks used in block printing. Each wooden block denotes a building block of life of the artisans, a hand crafted starting point, which tells endless stories of beauty and struggles. The prints represented the struggles they have conquered that made their stories ‘golden’. Svarna exhibits the elegance & enchanting charm of Gold Foil. The show stopper for the collection was Sunil Dabas – Indian National Women Kabaddi Coach.

About SHR Lifestyle Pvt. Ltd. –

SHR is dedicated towards providing various lifestyle product categories in India and abroad. Dealing in specific product categories & selling in the entire major e-commerce portals and mega retails, we aim at providing the best possible quality products at the lowest possible prices to our audience. It is a local destination for the Indian inspired luxury lifestyle, created for today’s stylish, global citizen. Dedicated production and resource outfits along with in-house cutting, finishing and packing units followed by extended distribution and warehousing in Delhi strengthens the entire process giving us an upper hand on any processing barrier that might come across.

1 Comment


    July 29, 2017 at 9:50 pm

    Very beautiful

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