Good Year Initiative “Safer Roads Safer You”

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It’s not a daily occurrence that we come across, which can be seen as a spark to light the fire. In an effort to bring the change what we wish to see in the world.

Goodyear in a joint effort with Institute of Road Traffic Education (IRTE) has recently initiated a unique road safety programme, ‘Safer Roads Safer You ‘. They organized a campaign along with a one day workshop to look into the nuances of the major issue of Road safety.  Aimed not at only preventing road accidents and confrontations but also driving safe and enhancing the overall experience whilst travelling on the roads in India. Goodyear has been into the field of tire manufacturing for more than 92 years now and now it has tied up IRTE which has an experience of providing safer roads ,for who use them, for over 25 years to bring in this unique initiative.


The main focus of the programme was to train 2,555 drivers in Delhi and Mumbai between December 2015 and March 2016. A one-day workshop was conducted for groups of 20 taxi drivers to create awareness and cover critical aspects such as defensive driving, passenger comfort and safety, vehicle maintenance, personal management and incident management. Sponsored by Goodyear the workshop provided to the participants an incentive of Rs. 500 along with a complimentary accidental death insurance cover uptoRs. 2,00,000 with a certificate of participation on the successful completion of the workshop. Taxi forms an integral part of city life as an efficient mode of public transport especially in areas of Delhi NCR and Mumbai. Along with benefiting taxi drivers, Fleet owners by training them it is a customer friendly move as Radio Taxis form a major chunk of light shared vehicles. Taxis are used majorly for carrying tourists along with city dwellers which makes this move all the more beneficial for people travelling on the roads.


As Rajeev Anand,Vice Chairman & Managing Director of Goodyear India said “Goodyear India is committed to helping build and support collaborative programs that create positive outcomes for the people, communities and the world around us. Specifically, the company focuses on promoting safe mobility, helping to make the communities stronger & safer. With ‘Safer Roads, Safer You,’ we hope to create a culture of safe driving and passenger care in the taxi service industry to help increase ridership of the public transportation system, thereby benefiting the fleet owners, taxi drivers, police organizations and end-users.”

RohitBaluja, President, IRTE further said “With our association with Goodyear India, we hope to improve the customer service standards and to control occurrences of traffic violations. This initiative will address these issues through its various workshops and will provide an opportunity to the State to regain the trust of people, especially tourists, in the taxi service and its public transportation system.”


This surely is a positive step that we are into a world where we understand our responsibilities along with our economic and social progress.With initiatives like these making their way we hope to ride safely and comfortably on roads, where people are abiding traffic rules. And the joining in of companies like Goodyear there is a hope that CSR is a sure shot measure to gaining environment sustainability as we move ahead.

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