The Longines DolceVita – when steel and gold are combined to embody glamour and grace
A few Delhi bloggers were invited for a Meet ‘n’ Greet session with the Longines Ambassador of Elegance, Aishwarya Rai Bachchan at Taj palace for the Launch of the new Longines DolceVita steel and gold. This was an exclusive blogger interaction organized by the brand – Longines for the first time in India.
Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “Whenever I inaugurate a new Longines Boutique, I feel a sense of pride and honor. The brand that I started endorsing almost 17 years back has grown by leaps and bounds and has become a favorite amongst the people of India. I am glad Longines decided to open a mono-store in this location. I think this mall provides a great environment for a brand like Longines. May this Boutique thrive in its sales and customer-relation.”
Since its inception, the Longines DolceVita collection has illustrated the contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the “Dolce Vita”, it is an homage to the sweetness of life. Today, Longines introduces new models blending rose gold and steel that enrich the collection. The timeless glamour of these variations will not fail to impress women who have made charm a way of life.
A worthy heir of a tradition in which elegance takes the leading role, the Longines DolceVita collection has met with widespread global success since its inception. Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to make the most of life’s simple pleasures. This collection subtly blends geometric lines with soft curves to magnify the contemporary elegance and femininity of the models.
Today, Longines introduces new variations using gold and steel that remain decidedly feminine and glamorous. The solid rose gold crown and the touch of pink on the dial harmoniously match the rose gold and steel watch band. With their new finery, these models will thrill women who delight in wearing an accessory that reflects their image for a joyful and colourful picnic near the race track.
The steel cases of the Longines DolceVita collection feature a solid gold crown and are also offered in a version set with diamonds. The models are available in four sizes and house a quartz movement. A silver-coloured “flinqué” dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial enhanced with diamond indexes, all featuring a rose gold hourglass, decorate the models of this collection. These timekeepers feature a steel and rose gold cap bracelet.
Starting Price – INR 110,500
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.