Allen Solly South Ex Store Launch

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Allen Solly recently opened up their new store in New Delhi at South Extension. Their new Heritage store in New Delhi has brought the classic English style and persona to India. This was one of the few fashion brands which actually made their stores themed and they did a pretty good job. This change in the store was also to give way to the a change in their identity of being a forever formal clothing line; they are now into casual and party clothing too. (Go have a look)!  The South extension store is second in line of the new store designs across the country!

Allen Solly Store

The launch was a very classy one. They had a live band performing all day at the store, a cheese and wine party and Delhi’s fashion circuit. Though I was extremely late at the launch and nearly entered when it was about to end, I could not meet fellow bloggers Shaily and Japna and all the fun that the girls had. From a little seminar that I was attending at the Delhi IIT, I only ran to the Allen Solly after being traumatically late, because Ankit Mathur, very sweetly insisted on dropping by even though I was late. So, after the entire event ended, I stepped in, browsed through the new English style store, had a look at the clothes and left.

Allen Solly South Ex store

Before I left, I just had a look at their dressing rooms and oh-so beautiful they were. Pretty in Pink! Here are a few pictures from the store. Don’t miss the cute stag wall.

Store Allen Solly

Allen Solly New

 

 

Live Band

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